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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

TechCrunch

The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. Brands use TYB, which is built on the Avalanche blockchain, to build their own on-chain communities of loyal customers, Haney said.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. These include crypto tax services, events, blockchain news and wallets. But what are best practices for crypto marketers in general?

Media 219
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Primitives wants to turn your crypto wallet into a social network

TechCrunch

DJ Gabeau, one of Snapchat Stories’ earliest engineers and founder of web3 social network Primitives , told TechCrunch that he thinks NFTs can be a genuinely enjoyable way for people to connect with one another digitally and make memories. Gabeau likened Primojis to Snapchat filters, which brands often use as a means to advertise.

Social 240
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Makers Fund-backed virtual social app MEW woos comic fans in the US

TechCrunch

Raven Gao didn’t set up virtual social platform MEW to ride the metaverse wave. He began working on MEW in mid-2019 with a Tencent veteran because he wanted to build a virtual safe haven for socially awkward introverts like himself. Blockchain naturally comes to mind as a potential incentive mechanism.

Social 224
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LOVE unveils a modern video messaging app with a business model that puts users in control

TechCrunch

These concepts have emerged as part of bigger trends towards a sort of “ web 3.0, ” or next phase of internet development, where services are decentralized, user privacy is elevated, data is protected, and transactions take place on digital ledgers, like a blockchain, in a more distributed fashion.

Video 246
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Digital listening reveals 3 leading innovation drivers

CIO

The listening centered on conversations about emerging technologies and use cases associated with innovation, such as artificial intelligence, metaverse, blockchain, robotics, Web 3.0, It surpasses blockchain and metaverse projects, which are viewed as experimental or in the pilot stage, especially by established enterprises.

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NFTs are changing cultural value creation

TechCrunch

A point made by Panzer: NFT’s and the architecture of smart contracts and the way that social tokens work, these are all opportunities for the creators and originators of culture, to finally take part and participate in their rewards of the platforms of that culture — you know, that hosts that culture.

Culture 247