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Athleisure icon Ty Haney raises $9.8M in fresh funding for her blockchain rewards startup

TechCrunch

The startup uses blockchain technology to help brands build customer loyalty without having to rely on buying up pricey ads on third-party social media platforms, Haney explained. Brands use TYB, which is built on the Avalanche blockchain, to build their own on-chain communities of loyal customers, Haney said.

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Create a social media punch list for cryptocurrency marketing

TechCrunch

Last December, Facebook officially began allowing crypto advertisers to buy ads on its platform. Facebook allows some crypto companies to advertise without submitting proof of financial licenses. These include crypto tax services, events, blockchain news and wallets. But what are best practices for crypto marketers in general?

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Primitives wants to turn your crypto wallet into a social network

TechCrunch

Gabeau, who previously worked as an investor at Union Square Ventures backing startups at the intersection of crypto and climate, said he first started using the Solana blockchain last summer. Gabeau likened Primojis to Snapchat filters, which brands often use as a means to advertise.

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NBA Top Shot maker Dapper Labs is now worth $2.6 billion thanks to half of Hollywood, the NBA and Michael Jordan

TechCrunch

Top Shot has already notched over $500 million in sales for its animated trading cards featuring things like LeBron James dunking, and the sky (at least for now) is seemingly the limit for the collectible applications of blockchain. NFTs unlock a new model for monetization that benefits the fans much more than advertising or sponsorships.”.

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Makers Fund-backed virtual social app MEW woos comic fans in the US

TechCrunch

MEW hasn’t started monetizing, but Gao hopes to derive new forms of monetization beyond the conventional types for social networks like advertising, subscriptions and donation, by involving its users and sharing potential income with them. Blockchain naturally comes to mind as a potential incentive mechanism.

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Amid crypto’s talent war, Encode Club mints new web3 developers

TechCrunch

Blockchain startups and protocols are fighting to onboard and train more engineers — an even tougher undertaking in a world where developing on Ethereum vs. Solana vs. Polkadot vs. another blockchain can require completely different programming skill sets. Crypto-savvy developers are in short supply these days.

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Landed tackles hospitality employee turnover with end-to-end recruitment matching tool

TechCrunch

Javelin Venture Partners and Blockchain Capital co-led the round, with participation from Lightspeed Venture Partners and a group of individual investors that included company founders of Warby Parker, Harry’s, Allbirds’ Good Friends fund and ThinkFood Group. million in Series A capital to help restaurants better advertise job openings.