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Track and capture: Getting started with attention metrics

TechCrunch

Sylvain Le Borgne is MediaMath’s chief partnership officer and head of data and analytics. At the heart of all advertising lies the ultimate goal: Cut through the noise and capture a potential consumer’s interest long enough for them to make a connection with the brand. Attention metrics are an evolution of engagement.

Metrics 206
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Contentsquare closes a mammoth $600M round as customers clamor for digital analytics

TechCrunch

Contentsquare remains focused on its original bread and butter, which is to say web and app analytics. and abroad , policymakers are eyeing restrictions on the amount of data advertisers can collect for targeting purposes, making certain analytics products less attractive. billion in transactions daily. .” In the U.S.

Analytics 235
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LLM benchmarking: How to find the right AI model

CIO

But beneath the glossy surface of advertising promises lurks the crucial question: Which of these technologies really delivers what it promises and which ones are more likely to cause AI projects to falter? Reference-free metrics: These metrics evaluate the quality of a generated text independently of a reference.

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Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration

TechCrunch

Apple announced today several new updates to its podcast creator tools, including, most notably, the addition of Subscription Analytics within Apple Podcasts Connect — the dashboard where podcasters track how their listeners engage with their shows. per month subscription.

Analytics 222
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Everstream Analytics secures new cash to predict supply chain disruptions

TechCrunch

Everstream Analytics , a supply chain insights and risk analytics startup, today announced that it raised $24 million in a Series A round led by Morgan Stanley Investment Management with participation from Columbia Capital, StepStone Group, and DHL. Plenty of startups claim to do this, including Backbone , Altana , and Craft.

Analytics 211
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Mobile gaming startup Homa Games raises $50 million

TechCrunch

The startup has developed an all-in-one SDK that helps developers optimize their mobile game through analytics and A/B testing to turn it into a profitable venture. It lets them track and improve the most important metrics of the industry — cost of acquisition, retention and session times.

Games 363
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CMO and CDO: The Digital Marketing Partnership Fueling Growth

N2Growth Blog

Understanding the Evolving Roles of Chief Marketing and Chief Digital Officers In today’s interconnected marketplace, the role of the CMO extends far beyond traditional advertising and brand management. Enhancing decision-making comes from combining insights from marketing analytics and digital data to make informed choices.