Crunchbase News

FEBRUARY 4, 2025

Advertising technologies do not interest investors as they once did, however, when you mix in artificial intelligence they take note. The Toronto-based company is a multichannel programmatic advertising platform that uses AI and automation in its software to enhance capabilities and user experience.

Advertising 92

Advertising Artificial Intelligence Artificial Inteligence Advertising Technology 92

TechCrunch

MARCH 10, 2022

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?

Advertising 225

Advertising Advertising Technology Retail Artificial Inteligence 225

Crunchbase News

AUGUST 8, 2024

advertising-focused startups have raised only around $360 million, per Crunchbase data. Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” What gives?

Advertising 132

Advertising Advertising Technology Marketing Internet 132

CIO

JULY 23, 2024

The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from (..)

Industry 153

Industry Technical Review Data Advertising 153

CTOvision

MARCH 8, 2021

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

Advertising Technology 95

Advertising Technology Advertising Media Technology 95

TechCrunch

SEPTEMBER 29, 2021

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. But in the face of growing demands for privacy, businesses have the opportunity to overhaul their relationship with customer data to focus solely on first-party data and patterns of behavior.

Artificial Inteligence 229

Artificial Inteligence Data Artificial Intelligence Machine Learning 229

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform. Transformation is the new normal.

Innovation 84

Innovation Strategy Big Data Advertising 84