Crunchbase News

AUGUST 8, 2024

advertising-focused startups have raised only around $360 million, per Crunchbase data. They include creepy, micro-targeted promotions delivered via tracking apps, flashing videos that strain the eye, and pleas for money interrupting our social media scrolls. So when funding comes back, digital advertisers know where to find us.

Advertising 117

Advertising Advertising Technology Generative AI Marketing 117

TechCrunch

SEPTEMBER 29, 2021

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points.

Artificial Inteligence 229

Artificial Inteligence Artificial Intelligence Data Machine Learning 229

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Advertising 65

Advertising Internet Media Social 65

O'Reilly Media - Ideas

SEPTEMBER 1, 2020

Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. They are way behind the Chinese. Operations. There’s a good thread on Twitter discussing the paper.

Trends 134

Trends Artificial Inteligence Blockchain Software Review 134

N2Growth Blog

JANUARY 23, 2018

Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. Additionally, led the successful exists of a few advertising technology startups, then joined IBM as Watson was taking-off.

Innovation 84

Innovation Strategy Big Data Advertising 84

Agile Engine

FEBRUARY 28, 2024

reviews, social media, etc.) The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms. AI-powered tools analyze vast data (e.g., with unmatched accuracy and speed.

Software Review 52

Software Review Technical Review Artificial Inteligence Systems Review 52

Jeremiah Grossman

APRIL 18, 2017

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. Hack Yourself First: Jeremiah Grossman.

Industry 40

Industry Malware Advertising Advertising Technology 40