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Advertising Startup StackAdapt Snags Massive $235M Round

Crunchbase News

Advertising technologies do not interest investors as they once did, however, when you mix in artificial intelligence they take note. The Toronto-based company is a multichannel programmatic advertising platform that uses AI and automation in its software to enhance capabilities and user experience.

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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?

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Adtech Startup Funding Has Collapsed

Crunchbase News

advertising-focused startups have raised only around $360 million, per Crunchbase data. The Ventura, California, company pitches itself as a platform for advertisers who want to target messages to customers across the “open internet.” The company describes itself as operating at the intersection of generative AI and advertising.

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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. But in the face of growing demands for privacy, businesses have the opportunity to overhaul their relationship with customer data to focus solely on first-party data and patterns of behavior.

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Oracle’s $115 million privacy settlement could change industry data collection methods

CIO

The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from (..)

Industry 153
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With Aerospike Trade Desk Achieves Hyperscale for Real-time Bidding

CTOvision

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

N2Growth’s Founder and Chairman, Mike Myatt, has a diverse background of professional leadership in the banking industry, law, internet strategy, and advertising. Jean-Louis later managed the business intelligence group for IRI, analyzing product performance to offer insights on pricing, advertising, and category management.