TechCrunch
MARCH 10, 2022
When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?
CIO
JULY 23, 2024
The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from (..)
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Crunchbase News
AUGUST 8, 2024
advertising-focused startups have raised only around $360 million, per Crunchbase data. The Ventura, California, company pitches itself as a platform for advertisers who want to target messages to customers across the “open internet.” The company describes itself as operating at the intersection of generative AI and advertising.
CTOvision
MARCH 8, 2021
The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].
Harvard Business Review
MAY 16, 2024
What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?
TechCrunch
SEPTEMBER 29, 2021
Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. But in the face of growing demands for privacy, businesses have the opportunity to overhaul their relationship with customer data to focus solely on first-party data and patterns of behavior.
Harvard Business Review
AUGUST 21, 2023
The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.
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