TechCrunch
MARCH 10, 2022
Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?
CIO
JULY 23, 2024
The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from (..)
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CTOvision
MARCH 8, 2021
The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].
Crunchbase News
AUGUST 8, 2024
Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” In addition to putting less money into the space, investors are also backing fewer deals. Why so down?
Agile Engine
FEBRUARY 28, 2024
From augmenting creative work and optimizing workflows to boosting customer retention and mitigating risks, AI is a transformative technology driving sustainable growth for businesses of all sizes. The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms.
O'Reilly Media - Ideas
SEPTEMBER 1, 2020
Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. In iOS 14, Apple will be requiring opt-in for tracking users’ web activity.
Harvard Business Review
AUGUST 21, 2023
Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds. This represents an acute reputational risk at a time when consumers are increasingly making buying decisions based on personal values and brand associations.
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