This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertisingtechnology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?
Some business leaders eager to keep a competitive advantage often invest in new technologies without fully understanding how to harness their potential or fully considering how digital technologies will meet the company’s needs. Digital transformation starts at a strategic level with leadership being committed to change.
Fig 2: Storage service between Ad Serving & Reporting The Evolution In January of 2024, we decided to invest in in-house advertisingtechnology platform. Additionally, we are advancing our Native Ads strategy, integrating Conversion API for improved conversion tracking, among manyothers.
AI has the potential to transform customer retention strategies by enabling businesses to personalize interactions, anticipate customer needs, and understand customer behavior at a significantly more granular level.
It allows businesses to accurately forecast customer behavior and outcomes, enabling them to make better decisions about their mobile app strategy. Additionally, AI-driven marketing platforms provide advertisers with real-time insights into customer behavior and preferences.
We organize all of the trending information in your field so you don't have to. Join 49,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content