Crunchbase News

AUGUST 8, 2024

Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” In addition to putting less money into the space, investors are also backing fewer deals. Why so down?

Advertising 118

Advertising Advertising Technology Generative AI Marketing 118

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds.

Advertising 65

Advertising Internet Media Social 65

TechCrunch

SEPTEMBER 29, 2021

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. “Know your customer” is one of the foundational concepts of business.

Artificial Inteligence 229

Artificial Inteligence Artificial Intelligence Data Machine Learning 229

O'Reilly Media - Ideas

SEPTEMBER 1, 2020

Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. They are way behind the Chinese. Operations. There’s a good thread on Twitter discussing the paper.

Trends 134

Trends Artificial Inteligence Blockchain Software Review 134

Agile Engine

FEBRUARY 28, 2024

From augmenting creative work and optimizing workflows to boosting customer retention and mitigating risks, AI is a transformative technology driving sustainable growth for businesses of all sizes. reviews, social media, etc.) Ways in which AI can help companies cut costs 1. AI-powered tools analyze vast data (e.g.,

Software Review 52

Software Review Technical Review Artificial Inteligence Systems Review 52

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform. Transformation is the new normal.

Innovation 84

Innovation Strategy Big Data Advertising 84

Jeremiah Grossman

APRIL 18, 2017

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. Hack Yourself First: Jeremiah Grossman.

Industry 40

Industry Malware Advertising Advertising Technology 40