Crunchbase News

AUGUST 8, 2024

They include creepy, micro-targeted promotions delivered via tracking apps, flashing videos that strain the eye, and pleas for money interrupting our social media scrolls. Of course, the deepest-pocketed companies with sophisticated advertising technology offerings are the biggest internet companies, like Google and Meta.

Advertising 118

Advertising Advertising Technology Generative AI Marketing 118

TechCrunch

SEPTEMBER 29, 2021

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. “Know your customer” is one of the foundational concepts of business.

Artificial Inteligence 229

Artificial Inteligence Artificial Intelligence Data Machine Learning 229

O'Reilly Media - Ideas

SEPTEMBER 1, 2020

Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. They are way behind the Chinese. Operations. There’s a good thread on Twitter discussing the paper.

Trends 134

Trends Artificial Inteligence Blockchain Software Review 134

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing.

Advertising 65

Advertising Internet Media Social 65

Agile Engine

FEBRUARY 28, 2024

reviews, social media, etc.) The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms. AI-powered tools analyze vast data (e.g., with unmatched accuracy and speed.

Software Review 52

Software Review Technical Review Artificial Inteligence Systems Review 52

N2Growth Blog

JANUARY 23, 2018

Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. Additionally, led the successful exists of a few advertising technology startups, then joined IBM as Watson was taking-off.

Innovation 84

Innovation Strategy Big Data Advertising 84

Jeremiah Grossman

APRIL 18, 2017

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. Hack Yourself First: Jeremiah Grossman.

Industry 40

Industry Malware Advertising Advertising Technology 40