TechCrunch

MARCH 10, 2022

Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?

Advertising 225

Advertising Advertising Technology Retail Machine Learning 225

CTOvision

MARCH 8, 2021

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

Advertising Technology 95

Advertising Technology Advertising Media Technology 95

Crunchbase News

AUGUST 8, 2024

Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” In addition to putting less money into the space, investors are also backing fewer deals. Why so down?

Advertising 118

Advertising Advertising Technology Generative AI Marketing 118

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. Companies need to take three steps: check your ad campaigns, avoid brand safety technology, and demand cash refunds.

Advertising 65

Advertising Internet Media Social 65

O'Reilly Media - Ideas

SEPTEMBER 1, 2020

Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. They are way behind the Chinese. Operations. There’s a good thread on Twitter discussing the paper.

Trends 134

Trends Artificial Inteligence Blockchain Software Review 134

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform. Transformation is the new normal.

Innovation 84

Innovation Strategy Big Data Advertising 84

Agile Engine

FEBRUARY 28, 2024

From augmenting creative work and optimizing workflows to boosting customer retention and mitigating risks, AI is a transformative technology driving sustainable growth for businesses of all sizes. reviews, social media, etc.) Ways in which AI can help companies cut costs 1. AI-powered tools analyze vast data (e.g.,

Software Review 52

Software Review Technical Review Artificial Inteligence Systems Review 52