TechCrunch

MARCH 10, 2022

Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?

Advertising 225

Advertising Advertising Technology Retail Machine Learning 225

CTOvision

MARCH 8, 2021

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

Advertising Technology 95

Advertising Technology Advertising Media Technology 95

Crunchbase News

AUGUST 8, 2024

They include creepy, micro-targeted promotions delivered via tracking apps, flashing videos that strain the eye, and pleas for money interrupting our social media scrolls. Of course, the deepest-pocketed companies with sophisticated advertising technology offerings are the biggest internet companies, like Google and Meta.

Advertising 108

Advertising Advertising Technology Generative AI Marketing 108

O'Reilly Media - Ideas

SEPTEMBER 1, 2020

Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. They are way behind the Chinese. Operations. There’s a good thread on Twitter discussing the paper.

Trends 132

Trends Artificial Inteligence Blockchain Software Review 132

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing.

Advertising 79

Advertising Internet Media Social 79

N2Growth Blog

JANUARY 23, 2018

Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. Then he moved into media — helping Nielsen innovate the first global internet management service.

Innovation 84

Innovation Strategy Big Data Advertising 84

Agile Engine

FEBRUARY 28, 2024

reviews, social media, etc.) The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertising technology platforms. AI-powered tools analyze vast data (e.g., with unmatched accuracy and speed.

Software Review 52

Software Review Technical Review Artificial Inteligence Systems Review 52