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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?

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Advertising Startup StackAdapt Snags Massive $235M Round

Crunchbase News

Advertising technologies do not interest investors as they once did, however, when you mix in artificial intelligence they take note. The Toronto-based company is a multichannel programmatic advertising platform that uses AI and automation in its software to enhance capabilities and user experience.

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Adtech Startup Funding Has Collapsed

Crunchbase News

Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” For anyone who spends time online, the notion of market saturation isn’t hard to comprehend.

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Radar trends to watch: September 2020

O'Reilly Media - Ideas

TRUSTS is a data market funded by the European Commission. Individuals don’t participate in the market as individuals; the trust handles (and enforces) the transactions and pays dividends. Facebook is not happy about this; targeted advertising depends critically on user tracking. New Infrastructure.

Trends 138
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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Jean-Louis later managed the business intelligence group for IRI, analyzing product performance to offer insights on pricing, advertising, and category management.

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Exploring AI solutions enhancing productivity and cost savings

Agile Engine

Workflow optimization based on predictive analytics of demand, customer behavior, and market Studies have shown that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Companies can launch new products, enter new markets, or pivot their offerings to capitalize on opportunities before competitors do.

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12 Impact of Artificial Intelligence on Mobile App Development

Xicom

Table Of Contents 1) Machine Learning in Mobile Apps 2) Predictive Analysis 3) Virtual Personal Assistants 4) Improved User Experience 5) Augmented Reality 6) Blockchain Technology 7) Facial Recognition 8) Internet of Things 9) Cloud Computing 10) Cybersecurity 11) Marketing and Advertisements 12) Big Data Q1: What is Artificial Intelligence?