TechCrunch
MARCH 10, 2022
Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?
Crunchbase News
FEBRUARY 4, 2025
Advertising technologies do not interest investors as they once did, however, when you mix in artificial intelligence they take note. The Toronto-based company is a multichannel programmatic advertising platform that uses AI and automation in its software to enhance capabilities and user experience.
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Crunchbase News
AUGUST 8, 2024
Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” For anyone who spends time online, the notion of market saturation isn’t hard to comprehend.
TechCrunch
SEPTEMBER 29, 2021
Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points. This enabled the creation of data profiles, which have been leveraged to deliver personalized experiences that resonate through relevance and context.
O'Reilly Media - Ideas
SEPTEMBER 1, 2020
TRUSTS is a data market funded by the European Commission. Individuals don’t participate in the market as individuals; the trust handles (and enforces) the transactions and pays dividends. Facebook is not happy about this; targeted advertising depends critically on user tracking. New Infrastructure.
N2Growth Blog
JANUARY 23, 2018
That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. Jean-Louis later managed the business intelligence group for IRI, analyzing product performance to offer insights on pricing, advertising, and category management.
Agile Engine
FEBRUARY 28, 2024
Workflow optimization based on predictive analytics of demand, customer behavior, and market Studies have shown that increasing customer retention rates by just 5% can boost profits by 25% to 95%. Companies can launch new products, enter new markets, or pivot their offerings to capitalize on opportunities before competitors do.
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