Crunchbase News

AUGUST 8, 2024

Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.” In addition to putting less money into the space, investors are also backing fewer deals. Why so down?

Advertising 117

Advertising Advertising Technology Generative AI Marketing 117

Harvard Business Review

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Digital Marketing 138

Digital Marketing Advertising Marketing Internet 138

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing. As advertisers handed off day-to-day operations to a bewilderingly complex digital advertising supply chain, companies often don’t know where their ads are ending up — including on sites that spew disinformation and hate-speech.

Advertising 65

Advertising Internet Media Social 65

Xicom

MARCH 14, 2023

Table Of Contents 1) Machine Learning in Mobile Apps 2) Predictive Analysis 3) Virtual Personal Assistants 4) Improved User Experience 5) Augmented Reality 6) Blockchain Technology 7) Facial Recognition 8) Internet of Things 9) Cloud Computing 10) Cybersecurity 11) Marketing and Advertisements 12) Big Data Q1: What is Artificial Intelligence?

Artificial Inteligence 52

Artificial Inteligence Artificial Intelligence Mobile Development 52

N2Growth Blog

JANUARY 23, 2018

Digital technology continues to transform both the retail and consumer experience. That transformation requires adopting new digital technologies in every aspect of business — from product design and operations to customer service and marketing. To stay competitive, brands must innovate and transform. Transformation is the new normal.

Innovation 84

Innovation Strategy Big Data Advertising 84

Jeremiah Grossman

APRIL 18, 2017

To put things into context, the chances are better that the average internet user - roughly 99 percent of the population - will be hacked via their own browser then they will by a nation-state. Unfortunately, the technology model for publishers to ‘safely’ include third-party content such as ads into their pages is also lacking.

Industry 40

Industry Malware Advertising Advertising Technology 40

TechCrunch

MARCH 23, 2021

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publishers’ modern needs and integrated with Kargo’s advertising technology.

System 253

System Advertising Advertising Technology Media 253