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Adtech Startup Funding Has Collapsed

Crunchbase News

They include creepy, micro-targeted promotions delivered via tracking apps, flashing videos that strain the eye, and pleas for money interrupting our social media scrolls. The Ventura, California, company pitches itself as a platform for advertisers who want to target messages to customers across the “open internet.”

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Tech at Work: How the End of Cookies Will Transform Digital Marketing

Harvard Business Review

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

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Are Your Ads Funding Disinformation?

Harvard Business Review

The global digital advertising industry is estimated to be $600 billion and growing.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. Then he moved into media — helping Nielsen innovate the first global internet management service.

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The Ad-Tech Industry Must Finally Admit That Their Product (Ads) is Dangerous

Jeremiah Grossman

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. The reason for this? Online ads.

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Kargo unveils its new Fabrik publishing system

TechCrunch

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publishers’ modern needs and integrated with Kargo’s advertising technology.

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