Crunchbase News

AUGUST 8, 2024

They include creepy, micro-targeted promotions delivered via tracking apps, flashing videos that strain the eye, and pleas for money interrupting our social media scrolls. The Ventura, California, company pitches itself as a platform for advertisers who want to target messages to customers across the “open internet.”

Advertising 118

Advertising Advertising Technology Generative AI Marketing 118

Harvard Business Review

MAY 16, 2024

What will the end of third-party cookies mean for digital advertising, online publishing, and the open Internet?

Digital Marketing 136

Digital Marketing Advertising Marketing Internet 136

Harvard Business Review

AUGUST 21, 2023

The global digital advertising industry is estimated to be $600 billion and growing.

Advertising 65

Advertising Internet Media Social 65

N2Growth Blog

JANUARY 23, 2018

Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. Then he moved into media — helping Nielsen innovate the first global internet management service.

Innovation 84

Innovation Strategy Big Data Advertising 84

Jeremiah Grossman

APRIL 18, 2017

While social media polls are admittedly unscientific, I’d argue these numbers are actually pretty close to reality, which means that roughly three-out-of-four computer security experts largely view ad-blocking as a more indispensable part of protection than anti-virus software by far. The reason for this? Online ads.

Industry 40

Industry Malware Advertising Advertising Technology 40

TechCrunch

MARCH 23, 2021

Digital advertising company Kargo is launching a new product and new business unit called Fabrik. Founder and CEO Harry Kargman explained that Fabrik is a content management system designed for publishers’ modern needs and integrated with Kargo’s advertising technology.

System 253

System Advertising Advertising Technology Media 253