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The agreement, which has to be approved by Judge Richard Seeborg on August 8, also requires Oracle to “not capture certain complained-of electronic communications and (Oracle) will implement an audit program to review its customers’ compliance with contractual consumer privacy obligations.”
As for regulatory pressure, stricter privacy rules like the EU’s General Data Protection Regulation, or GDPR , and the California Consumer Privacy Act, or CCPA , enacted a few years ago, add to compliance costs and complexities for adtech companies, Ghose observed. It can be particularly daunting for startups.
The same functionality has a powerful impact on AdTech where advertiser trust is a key driver of growth for advertisingtechnology platforms. Automated compliance monitoring Large language models (LLMs) trained on compliance data exhibit impeccable accuracy reaching 91%, according to a University College London study.
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