Advertising Technology Big Data Social 
TechCrunch
SEPTEMBER 29, 2021
In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. “Know your customer” is one of the foundational concepts of business.
N2Growth Blog
JANUARY 23, 2018
Businesses must also take advantage of customer telemetry, Big Data, generated by activity on websites, mobile devices, and social media, to create a more personalized experience — both in-house and online. But not every business knows how to convert that data into actionable insights. That was the big data of its era.”.
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