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In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. “Know your customer” is one of the foundational concepts of business. Brands don’t need to know who; they need to know what and why.
A draft document from NIST describes Four Principles of Explainable ArtificialIntelligence. Social Media. Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertisingtechnology) has been quiet about it.
They include creepy, micro-targeted promotions delivered via tracking apps, flashing videos that strain the eye, and pleas for money interrupting our social media scrolls. Of course, the deepest-pocketed companies with sophisticated advertisingtechnology offerings are the biggest internet companies, like Google and Meta.
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