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Advertising Startup StackAdapt Snags Massive $235M Round

Crunchbase News

Advertising technologies do not interest investors as they once did, however, when you mix in artificial intelligence they take note. The Toronto-based company is a multichannel programmatic advertising platform that uses AI and automation in its software to enhance capabilities and user experience.

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12 Impact of Artificial Intelligence on Mobile App Development

Xicom

Table Of Contents 1) Machine Learning in Mobile Apps 2) Predictive Analysis 3) Virtual Personal Assistants 4) Improved User Experience 5) Augmented Reality 6) Blockchain Technology 7) Facial Recognition 8) Internet of Things 9) Cloud Computing 10) Cybersecurity 11) Marketing and Advertisements 12) Big Data Q1: What is Artificial Intelligence?

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Adtech Startup Funding Has Collapsed

Crunchbase News

As for regulatory pressure, stricter privacy rules like the EU’s General Data Protection Regulation, or GDPR , and the California Consumer Privacy Act, or CCPA , enacted a few years ago, add to compliance costs and complexities for adtech companies, Ghose observed. It can be particularly daunting for startups.

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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

In the digital age, companies have learned much about their customers by forming individual profiles from third-party cookies, social content, purchased demographics and more. Companies have employed digital analytics, advertising and marketing solutions to track customers and connect their behaviors across touch points.