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Topsort, an auction-based advertising startup, now valued at $110M after seed round

TechCrunch

Exploring Ostrovsky’s work on auctions, together they started Topsort in 2021 to provide auction-based advertising technology, through APIs, so that smaller retailers and vendors could more easily promote without the reliance on cookies, which are poised to go away. Where will our data go when cookies disappear?

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With Aerospike Trade Desk Achieves Hyperscale for Real-time Bidding

CTOvision

The Trade Desk is an advertising technology company that provides a self-service platform through which media buyers can purchase digital advertising. Aerospike runs at the edge as a cache for real-time […].

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Oracle’s $115 million privacy settlement could change industry data collection methods

CIO

The money is slated to go to United States residents “whose personal information, or data derived from their personal information, was acquired, captured, or otherwise collected by Oracle Advertising technologies or made available for use or sale by or through Oracle’s ID Graph, Data Marketplace, or any other Oracle Advertising product or service from (..)

Industry 153
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Adtech Startup Funding Has Collapsed

Crunchbase News

Of course, the deepest-pocketed companies with sophisticated advertising technology offerings are the biggest internet companies, like Google and Meta. Other significant public companies that once raised venture backing include DoubleVerify , Magnite , Taboola and PubMatic.

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Radar trends to watch: September 2020

O'Reilly Media - Ideas

Facebook is not happy about this; targeted advertising depends critically on user tracking. Google (which has been gradually implementing other limitations on advertising technology) has been quiet about it. In iOS 14, Apple will be requiring opt-in for tracking users’ web activity.

Trends 137
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The death of identity: Knowing your customer in the age of data privacy

TechCrunch

Ted Schlein. Contributor. Share on Twitter. Ted Schlein is a general partner at Kleiner Perkins and a leading expert on cybersecurity and enterprise software. More posts by this contributor. The United States needs a Department of Cybersecurity. What Silicon Valley can do about cyber threats.

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N2Growth Helps Businesses Combine Strategy & Innovation for a Consumer-First Approach to Digital Transformation

N2Growth Blog

Jean-Louis later managed the business intelligence group for IRI, analyzing product performance to offer insights on pricing, advertising, and category management. Additionally, led the successful exists of a few advertising technology startups, then joined IBM as Watson was taking-off.