TechCrunch

NOVEMBER 30, 2023

X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go f**k yourself” to advertisers leaving X during an onstage interview yesterday at the New York Times DealBook Summit.

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TechCrunch

JANUARY 17, 2023

With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. South Africa’s Flow gets funding to automate social media advertising for real estate agencies by Tage Kene-Okafor originally published on TechCrunch.

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TechCrunch

APRIL 21, 2023

Twitter seemingly now requires all advertisers to have a verified checkmark, Paul reports. Daily Crunch: Starting today, Twitter says all advertisers must obtain verified accounts by Christine Hall originally published on TechCrunch A court ruled that Meta can be sued over alleged unlawful sacking and blacklisting of moderators.

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TechCrunch

DECEMBER 4, 2023

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads.

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TechCrunch

AUGUST 24, 2023

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. Despite Yaccarino’s assurances, the reality of the situation is that Twitter/X advertising revenue has been on the decline. According to a June piece by The New York Times , Twitter/X’s U.S.

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TechCrunch

DECEMBER 1, 2023

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go f**k themselves during an interview at the New York Times DealBook Summit earlier this […] © 2023 TechCrunch. (..)

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AWS Machine Learning - AI

NOVEMBER 7, 2024

To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Ideation and iteration Advertising agencies and marketing teams can leverage these models to generate visually stunning and attention-grabbing assets for their campaigns.

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TechCrunch

MARCH 6, 2023

But at least on the advertising front, a new Twitter update might signal smooth sailing ahead. Twitter is the first major social media company to allow these companies to advertise. Twitter’s advertising business has been hit hard since Elon Musk took over last year.

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TechCrunch

JULY 27, 2022

As regulation, platform dynamics and consumer choice continue to eat into the adtech stalwart known as cookies, it’s leaving a gap in the market for advertising solutions that can work well without relying on cookie functionality. Subsequently, they’re now getting phased out of usage.

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TechCrunch

SEPTEMBER 1, 2022

The deal signals Reddit’s growing investment in its advertising business as it aims to make it easier for advertisers to target relevant audiences based on interests. The richness of conversation within our 100,000+ active communities is what makes Reddit so unique and so valuable for advertisers.

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TechCrunch

FEBRUARY 19, 2021

Despite the elaborate smoke and mirrors that Google has put up, one fact remains: Google is an advertising company with ads representing 71% of its revenue sources in 2019. What happens when an advertising company now wants to be our bank? Banks must lead the charge in ethical data.

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TechCrunch

NOVEMBER 17, 2023

Elon Musk has encouraged extremists and white supremacists throughout his yearlong tenure as the owner of X, formerly Twitter, but this week he still managed to push the limits of what behavior mainstream users — and advertisers — will tolerate. All rights reserved. For personal use only.

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TechCrunch

SEPTEMBER 25, 2023

Snapchat has a new advertising partner in Microsoft for the ads it’s inserting into its AI product, My AI, an AI chatbot introduced earlier this year to the wider Snapchat user base. The company in May said it would begin testing Sponsored Links in My AI — link suggestions that are paired with the user’s […]

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TechCrunch

OCTOBER 20, 2021

Earlier this month, Pinterest said it was rolling out new features for advertisers and brands to promote their products to users on its site. The launch marked the company’s latest initiative to grow online shopping and advertising on its platform. Pinterest rolls out new shopping features for advertisers.

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TechCrunch

JULY 18, 2022

The company currently powers more than 1,000 brands, including TikTok, Canon and Traveloka for marketing and commerce enablement, and over 1,110 publishers, including Pantip, Gizmodo Japan and Anglers, for their advertising monetization and D2C business. It also works with more than 1,400 creators to grow their own D2C brands.

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TechCrunch

MAY 25, 2022

If you’re working for an advertising agency or you’re in charge of a brand, editing and exporting a video ad that works across all social and web platforms can be a lengthy and time consuming task. But the advertising industry has changed — 30-second TV spots are no longer as relevant as they used to be.

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TechCrunch

OCTOBER 2, 2023

In a victory for Tesla, a California federal judge ruled over the weekend that a group of Tesla owners cannot pursue in court claims that the company falsely advertised its automated features. Instead, they will have to face individual arbitration.

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TechCrunch

OCTOBER 27, 2023

As the American economy posts impressive growth, we take a look at how much money Big Tech companies raked in from advertising in Q3. © 2023 TechCrunch. All rights reserved. For personal use only.

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TechCrunch

SEPTEMBER 14, 2023

Instead, today’s apps are entertainment giants, filled with creator content, multimedia and brand advertisements. Over the years, social media has moved further and further away from its original value proposition of being a network where you could keep up with close friends and family in a private space.

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TechCrunch

APRIL 5, 2023

Adthos CEO Raoul Wedel pitches the platform as a way for advertisers to “efficiently self-service” and “instantly” produce high-audio ads — and for publishers to “support long-tail revenue streams” by creating self-service ad-buying platforms. “It will undoubtedly cause jobs to be lost.

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TechCrunch

JUNE 3, 2022

Name aside, Yep is taking a fresh new path through the world of internet advertising, claiming that it’s giving 90% of its ad revenues to content creators. But we won’t create your profile for targeted advertising.”. The pitch is pretty elegant: “Let’s say that the biggest search engine in the world makes $100B a year.

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TechCrunch

MARCH 12, 2021

He also suggested that Disruptel’s tech creates new opportunities to improve on the smart TV advertising experience, which he described as largely consisting of “crap” — though he also pointed to Hulu as an example of a service that can be successful with “non-intrusive advertising and interstitial ads.”.

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TechCrunch

JANUARY 6, 2022

They can also make advertising and marketing campaigns at shops, perform product giveaways and tap into merchandising revenue. Merchandising and targeted marketing and advertising also bring in bucks for the company. JABU operated in stealth mode for much of last year. David Akinin (Co-founder and CEO, JABU).

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Retail B2B Construction Advertising 354

TechCrunch

NOVEMBER 27, 2022

But many of them don’t have the social media clout to attract advertisers. TipTip wants to help them build up followers in their communities using an offline/online strategy, and monetize by selling content instead of relying on advertising algorithms. We view them as necessary and complementary to our services.

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Strategy Advertising Media Recruiting 239

TechCrunch

DECEMBER 13, 2023

The complaint, which is being lodged with the Dutch data protection authority by privacy rights not-for-profit noyb, accuses X of failing to enforce its own its advertising guidelines. Elon Musk’s X, the social media platform formerly known as Twitter, is facing a new privacy complaint in Europe related to its ad targeting tools.

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TechCrunch

MARCH 18, 2023

Forecast, in contrast, trades equity for access to television advertising, essentially offering lower-than-market rate CPA-based advertising on the tube for equity. It’s a pretty interesting model for companies that want to reach a larger consumer audience, but at a discount.)

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TechCrunch

SEPTEMBER 27, 2022

Advertising spending rose as well. The rise of creator-focused startups was not an accident; instead, a secular trend of more accessible software for more diverse areas of creative work was met with a COVID-induced economic reshuffling and a gain in the amount of time the average person spent consuming in the ensuing quarters.

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TechCrunch

NOVEMBER 10, 2022

Amagi, which offers cloud broadcast and targeted advertising software to scores of media and entertainment giants, has raised a large new funding round as it looks to expand its tech offerings and invest in AI-powered personalization stack.

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Media Advertising Sport Network 212

TechCrunch

OCTOBER 10, 2021

It relies heavily on advertising to generate revenue. It lets them track and improve the most important metrics of the industry — cost of acquisition, retention and session times. Of couse, this will lead to a better average revenue per user. Homa Games then takes care of publishing the game on the App Store and Play Store.

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Games Mobile Analytics Advertising 363

CIO

NOVEMBER 25, 2024

A job listing advertisement on a digital platform costs next to nothing, but the intelligence it can provide a company — even without any intent to fill the position — can be significant. Ng suggests the need for greater transparency in the publication of job advertisements and possible regulations to limit this practice.

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Recruiting Technical Review Artificial Inteligence Advertising 174

TechCrunch

OCTOBER 18, 2022

It starts with a nice software-as-a-service platform that centralizes all things related to your online advertising strategy. After connecting Omneky with your accounts on Facebook, Google, LinkedIn and Snapchat, the platform pulls performance data from your past advertising campaigns.

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TechCrunch

APRIL 27, 2023

While results from companies like Roku and Spotify hold interesting information about particular segments of the consumer tech market and the health of advertising demand more generally, the sheer extent of Big Tech’s reach means their results bring a sheaf of color to our understanding of the current tech and business worlds.

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Google Cloud Advertising Trends Marketing 230

TechCrunch

DECEMBER 23, 2020

Advertising inventory in these emails was in high demand, so the company built out a self-service payment system for advertisers, which allowed its newsletter writers to easily publish the correct ads in the correct place. “Our ideas had included opening a bar, events and all kinds of other stuff.

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TechCrunch

NOVEMBER 12, 2020

This week, Chief Revenue Officer Yahya Mokhtarzada told me that with the pandemic leading to a dramatic reduction in ad costs, Truebill was able to make TV advertising a key channel for reaching new users. “People became aware of the need to have some cushion,” Mokhtarzada said.

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CIO

SEPTEMBER 20, 2024

That’s according to a blunt open letter and newspaper advertisement signed by 49 executives, researchers and industry organizations, notably including the CEOs of SAP, Spotify, and Ericsson.

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TechCrunch

MAY 3, 2021

Duolingo launched saying it would never do advertisements, subscriptions or in-app purchases — approaches that now all exist on the platform. per month for paywalled features such as unlimited hearts, no advertisements and progress tracking. Today, Duolingo has a simple freemium business model that is remarkably unconventional.

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