TechCrunch

DECEMBER 1, 2022

For those on the sidelines, the story of digital advertising over the past couple of years has been as entertaining as a binge-worthy TV series. While dramatic, these headlines tend to gloss over what’s actually going on: Digital advertising may be in transition, but it is not dead. More posts by this contributor.

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TechCrunch

AUGUST 24, 2023

X, the company formerly known as Twitter, has a new initiative aimed at luring smaller businesses to advertise on its platform. Despite Yaccarino’s assurances, the reality of the situation is that Twitter/X advertising revenue has been on the decline. According to a June piece by The New York Times , Twitter/X’s U.S.

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TechCrunch

MAY 1, 2023

While its main competitors include VidMob, Replai, and Vizit, Alison AI says it can allow advertisers to “see which creative elements had the biggest impact on their competitor’s creatives,” for instance, says Asaf Yanai, co-founder and CEO. AI platform to analyze creative advertising raises $5.1M

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TechCrunch

NOVEMBER 30, 2023

X CEO Linda Yaccarino is publicly backing Elon Musk after he explicitly said “go f**k yourself” to advertisers leaving X during an onstage interview yesterday at the New York Times DealBook Summit.

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TechCrunch

JULY 7, 2021

Programmatic advertising is a $200 billion global marketplace that is rapidly growing and far-reaching, with Connected TV (CTV) serving as its latest accelerant. Global losses to ad fraud exceeded $35 billion last year, a figure expected to rise to $50 billion by 2025, according to the World Federation of Advertisers.

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TechCrunch

JANUARY 28, 2021

Indian startup Shopalyst has officially launched a new platform that it calls the Discovery Commerce Cloud, which it says can help brands take full advantage of digital advertising. Now they’re able to acquire first-party data [from Shopalyst], which will help them use the right advertising in future campaigns.”

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TechCrunch

SEPTEMBER 2, 2021

million in growth capital for its fraud protection, privacy and compliance analytics platform that monitors connected television and mobile advertising. Navigating ad fraud and consumer privacy abuse in programmatic advertising. Digital advertising is big business. Pixalate raised $18.1 million to date. This includes a $4.6

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AWS Machine Learning - AI

NOVEMBER 7, 2024

To stay competitive, media, advertising, and entertainment enterprises need to stay abreast of recent dramatic technological developments. Ideation and iteration Advertising agencies and marketing teams can leverage these models to generate visually stunning and attention-grabbing assets for their campaigns.

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TechCrunch

DECEMBER 1, 2023

A new report by the Financial Times says X will now turn to small and medium-sized advertisers to shore up revenue after the company’s owner Elon Musk alienated big brands fleeing X over antisemitic content by telling them they could go f**k themselves during an interview at the New York Times DealBook Summit earlier this […] © 2023 TechCrunch. (..)

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TechCrunch

MARCH 10, 2022

When Regina Ye was in college, she was a Shopify seller and recalls being so fed up with advertising solutions that she spent finals week staying up late to figure out how ads worked on Facebook and Amazon. “It I was an early adopter of B2B marketplaces, but advertising was this black box. Where will our data go when cookies disappear?

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TechCrunch

APRIL 21, 2023

Twitter seemingly now requires all advertisers to have a verified checkmark, Paul reports. Daily Crunch: Starting today, Twitter says all advertisers must obtain verified accounts by Christine Hall originally published on TechCrunch A court ruled that Meta can be sued over alleged unlawful sacking and blacklisting of moderators.

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TechCrunch

JANUARY 17, 2023

With its APIs, Flow connects to the websites of estate agencies and property developers and automates advertising for them on social media channels like Instagram and Facebook. South Africa’s Flow gets funding to automate social media advertising for real estate agencies by Tage Kene-Okafor originally published on TechCrunch.

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CIO

AUGUST 10, 2022

In advertising, getting the right message to the right audience is easier said than done. For Dana McGraw, vice president of audience modeling and data science at Disney Advertising Sales, the key is data — and how it can be shared with advertisers to enhance its value without compromising privacy and anonymity.

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TechCrunch

DECEMBER 4, 2023

Recent efforts by Meta to grow Threads’ install base have been working. According to a new analysis of app store trends, Instagram Threads is now outpacing X, formerly Twitter, at least in terms of new downloads.

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TechSoup

APRIL 18, 2023

Paid advertising is a great way to get the word out about the content, events, and projects you work so hard on. Depending on your audience, budget, and primary goal, the medium you use for your paid advertising will be different.

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TechSoup

FEBRUARY 7, 2023

There are a wealth of ways to promote your nonprofit, and paid advertising is one of the most effective. By putting some money behind a campaign, you can get more eyes on it, encouraging more people to interact with your organization.

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Ooda Loop

APRIL 30, 2024

Kaiser’s systems accidentally shared patient data with third-party advertisers. Those advertisers include Google, Microsoft and the social platform X. After a significant data theft at UnitedHealth, fellow healthcare company Kaiser Permanente publicly announced a data breach impacting 13.4

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CEO Insider

JULY 2, 2022

Surveys show more consumers are worried about unlawful data sharing, such as through online advertising, than data breaches. In our work with nearly 100 clients representing 75,000 websites, there are three common online advertising blindspots: misunderstanding the […].

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Capgemini

DECEMBER 30, 2022

AWS for advertising and marketing helps Capgemini deliver innovative advertising solutions Neerav Vyas 30 Dec 2022. Advertisers currently face significant challenges combining first-party data with third-party advertising and marketing data to measure and plan advertising campaigns in a privacy-compliant manner.

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NeverFriday

DECEMBER 30, 2018

This is because while they dominate the digital advertising market, they cannot displace TV advertising easily. billion of it came from advertising, or just 15 percent. In total, just 43 percent of Time Warner’s revenue comes from advertising. Of that revenue, just $8.5 For Viacom, it’s 38 percent.

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CEO Insider

OCTOBER 21, 2023

The following excerpt captures many of the conversations I have with CEOs and start-up founders who are […] The post I’m Already Doing Marketing and Advertising. Do I Really Need Public Relations Too? appeared first on CEOWORLD magazine. Copyright CEOWORLD magazine 2023.

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Thorn Tech

MARCH 29, 2024

Marketing and advertising file sharing data solutions Good Apple is not your typical marketing and advertising agency. They go beyond execution, taking on the responsibility of guiding clients through every step, from strategy development to […]

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Perficient

MARCH 13, 2023

PPC advertising or simply Paid Advertising is the fastest way to promote your products or services to a targeted audience. Common Paid Advertising Mistakes that Affect Your ROI Paid Advertising used to be a simple process – you choose the goal, keywords, draft ad copies, set the target audience, and do optimization as needed.

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Perficient

JUNE 13, 2023

As privacy and security remain a top priority, major platforms like Google are working to phase out advertising cookies by as soon as the end of 2024. They are used for cross-site ad tracking, wider audience profiling and targeting, and tracking and measurement by multiple ad servers, publishers, advertisers, and measurement partners.

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Teradata

OCTOBER 13, 2022

Implementing a cookieless identity solution will help businesses maintain advertising efforts amid the phaseout of third-party cookies.

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Strategy Driven

JANUARY 25, 2024

In an increasingly competitive digital landscape, construction companies are turning to paid advertising to not only survive but thrive. No matter what construction you specialize in, paid advertising offers a plethora of opportunities to boost your online presence, connect with potential clients, and ultimately grow your business.

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Perficient

AUGUST 14, 2023

Identifying Opportunities in a Cookie-less World In Part 1 of this series, we explored the disruption and impact that impending policies around the restricted use or removal of third-party cookies are poised to bring to the digital advertising and marketing industry.

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Capgemini

FEBRUARY 15, 2023

Capgemini’s advanced advertising solution leverages AWS Clean Rooms Dio Favatas 15 Feb 2023 Capgemini is excited to announce support for AWS Clean Rooms , an analytics service from Amazon Web Services (AWS). What are data clean rooms?

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STX Next

FEBRUARY 13, 2024

Last years have shown that programmatic advertising is powerful enough to revolutionize digital marketing. What trends can we expect in programmatic advertising for 2024? Let’s delve into programmatic advertising forecasts and future growth trends! How will this landscape evolve in the next year?

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Perficient

SEPTEMBER 27, 2023

Google Enhanced Conversions is a feature in Google Ads that allows advertisers to measure and track the performance of their online campaigns more accurately. With Enhanced Conversions, advertisers can capture and measure various types of conversions beyond standard website conversions.

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Dzone - DevOps

MARCH 26, 2023

Let’s start with the basics. After successfully starting a Redpanda or Apache Kafka® cluster, you want to stream data into it right away. No matter what tool and language you chose, you will immediately be asked for a list of bootstrap servers for your client to connect to it.

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Tenable

MARCH 27, 2020

Opportunists pushing the sales of masks, hand sanitizer and other essentials are circumventing an advertising ban on Instagram to capitalize on fears spurred by the novel coronavirus. Facebook policy banning certain COVID-19 related advertisements. Advertisements in the Instagram Feed and Instagram Stories.

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Toptal

AUGUST 11, 2021

Why did one designer leave a prominent role in the advertising industry and travel halfway around the world to pursue a UX career in VR gaming?

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Tenable

JUNE 24, 2021

Since the end of May, scammers have stolen over $430,000 in cryptocurrency from unsuspecting users by purchasing advertising space on YouTube cryptocurrency videos to promote a fake SpaceX coin (or $SpaceX token) claiming to be created by Musk. These advertisements are hosted on compromised YouTube accounts. Breaking down the template.

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Storm Consulting

OCTOBER 31, 2023

Whether they’re driven by customer feedback, marketplace data examination or channel-specific metrics, smart marketers make use of insights to drive their particular marketing strategies.

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CIO

SEPTEMBER 20, 2024

That’s according to a blunt open letter and newspaper advertisement signed by 49 executives, researchers and industry organizations, notably including the CEOs of SAP, Spotify, and Ericsson.

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