Admix raises $25M Series B to scale up in-game ads, and prep for Metaverse gaming
TechCrunch
OCTOBER 26, 2021
The London-based company brings ads to games, e-sports, virtual reality, and augmented reality. In-game advertising at scale, where advertisers can bid programmatically through traditional ad-buying platforms, rather than relying on an ad agency model, remains an enormous area, largely under-exploited.
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