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South Korea’s RECON Labs raises $4.4M to help shoppers visualize products by creating 3D models in AR   

TechCrunch

According to a recent survey of 16,000 Snapchat users in 16 markets, 92% of Gen Zers want to use AR and VR for online shopping. The company currently offers its service to more than 22 small and medium companies in South Korea, and is in discussion with potential customers in the fashion, toy and food sectors, Ban said.

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Emperia is helping brands like Bloomingdales build shopping experiences in VR

TechCrunch

Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. Perhaps so.

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Avataar raises $45 million to improve consumer shopping experience with life-sized 3D product evaluation

TechCrunch

That’s the reason why the likes of Amazon have historically struggled to move fashion and home decor items online. Avataar helps direct-to-consumer brands and e-commerce marketplaces with shaping their consumer journeys with 3D rendition of products. The six-year-old startup has raised about $55.5 The founding team of Avataar.

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LG announces the first 50 participants in its LG Nova program

TechCrunch

XRHealth Virtual Clinic – Integrates VR/AR, licensed clinicians and real-time data analytics. Bigthinx – AI technology focused on fashion retail, wellness and the metaverse with products for body scanning, digital avatars and virtual fashion. The Metaverse.

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Three Ways Retailers Can Use AR and VR to Boost Post-Sale Customer Experience

Perficient

A Google survey found that 66% of people said that they’re interested in using augmented reality (AR) for help when shopping, and Shopify revealed that interactions with products having 3D content showed a 94% higher conversion rate than those without it. Using AR and VR Post Sale Think about what happens after you make a sale.

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A year on from Russia’s invasion, Ukrainian startups show astounding resilience

TechCrunch

After 2 months in an underground shelter they have also used their technology to register evidence of war crimes and provide the ability to immerse oneself into Ukraine to experience it, it’s now developing applications for psychological trauma treatment, VR medical trainin, combat surveillance systems and making the de-mining process safer.

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Radar Trends to Watch: July 2023

O'Reilly Media - Ideas

Infinigen is a photorealistic natural-world 3D scene generator. Apple did it: they unveiled their AR/VR goggles. It’s hard to imagine wearing them in public, though Apple may manage to make them fashionable. Merely translating 2D apps into a 3D environment isn’t likely to be satisfactory. It’s not Apple Vision.