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By measuring the effectiveness of your campaign through metrics such as signup rates, click-throughs, how long they spent on the site, and bounce rates, you can gauge to an extent, the level of demand available for the product. A prototype takes very little effort to build and could be anything from a sketch to a 3D model of your idea.
Online you will have an incredibly realistic experience (think how good virtual actors are these days - add 3D - presence based audio - first person shooters). In the long run - 25 years - we will all be walking around with devices that attempt to make in-person as good as doing it via online.
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