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Does the average person want to shop for apparel in virtual reality (VR)? But not everyone agrees — particularly those who hope to build a business out of VR retail. ” Emperia’s platform offers tools brands can use to create virtual experiences, including stores in VR. Perhaps so.
Using VR and AR to Improve the Shopping Experience . Well, Bloomingdales, Nordstrom, and Selfridges have all partnered with 3D-body-scanning companies to help customers find the right fit without the changeroom headaches. Consider the recreational apparel company Outdoor Voices, which has stores and pop-ups in cities around the U.S.,
Using VR and AR to Improve the Shopping Experience . Well, Bloomingdales, Nordstrom, and Selfridges have all partnered with 3D-body-scanning companies to help customers find the right fit without the changeroom headaches. Consider the recreational apparel company Outdoor Voices, which has stores and pop-ups in cities around the U.S.,
To experience Virtual Reality, you will need to wear a special VR headset which is either standalone or connected to a computer and which features immersive videos. This one is the extension to the VR but the digital objects are mixed with the real ones. A 3D Prototype can be developed before finalizing the production of any product.
Through the platform, data scientists could customize the avatars’ poses as well as their hair, facial hair, apparel (e.g., masks and glasses), and environmental aspects like the lighting and even the “lens type” of the virtual camera.
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