2024 Marketing Vendor Management 
CIO
MARCH 27, 2025
The consequences of getting identity wrong are substantial: Poor data quality = missed insights, operational inefficiencies, and wasted marketing spend. Vendor lock-in and cost overruns = higher expenses with limited flexibility. i Jacques, Pete, Customer Experience Quality In The US Falls To An All-Time Low , June 17, 2024.
CIO
DECEMBER 11, 2024
Meta originally went to market with a number of smaller models, says Sarer. And the market share numbers support this. According to predictive selling platform Enlyft, after GPT-4s 41% market share, Llama is in second place with 16%. Mistral also makes the list, though at less than 5% market share.
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CIO
JANUARY 7, 2025
Otherwise, companies will struggle to realize business value with AI/ML capabilities left to endure high cloud cost expenses, as it has been for many companies in 2024 for AI solutions. Companies must get this puzzle solved right to avoid the disappointing ROI that many have experienced in 2024 related to their AI capabilities.
CIO
APRIL 2, 2025
Ditching them isnt the answer if theyre the best product on the market. On July 19, 2024, CrowdStrike released an update , and it crashed user machines. Thats a loss of over $30 billion or more than a third of its total market capitalization. But then what endpoint detection and response platform should you use instead?
CIO
DECEMBER 30, 2024
Weve also seen the emergence of agentic AI, multi-modal AI, reasoning AI, and open-source AI projects that rival those of the biggest commercial vendors. The fields of customer service, marketing, and customer development are going to see massive adoption, he says.
CIO
JANUARY 15, 2024
As they take stock after the year-end frenzy of shopping the holiday season always brings, retail CIOs attending the National Retail Federation’s annual show, NRF 2024, may be wondering how they can improve their IT systems’ performance over the next 12 months. year on year in the first 11 months of 2023, AI or no AI.
TechCrunch
AUGUST 8, 2023
Micromax Informatics once had a firm grip on the local mobile phone market in India, for a time passing stalwarts like Samsung, icons like Apple and many more to be the biggest handset maker of them all. “Indian vendors were just not able to compete in any of these levers — product, marketing, channel, etc. .
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