Remove 2024 Remove Advertising Technology Remove Compliance
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Oracle’s $115 million privacy settlement could change industry data collection methods

CIO

The agreement, which has to be approved by Judge Richard Seeborg on August 8, also requires Oracle to “not capture certain complained-of electronic communications and (Oracle) will implement an audit program to review its customers’ compliance with contractual consumer privacy obligations.”

Industry 153
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Adtech Startup Funding Has Collapsed

Crunchbase News

As for regulatory pressure, stricter privacy rules like the EU’s General Data Protection Regulation, or GDPR , and the California Consumer Privacy Act, or CCPA , enacted a few years ago, add to compliance costs and complexities for adtech companies, Ghose observed. So when funding comes back, digital advertisers know where to find us.

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Behind the Scenes: Building a Robust Ads Event Processing Pipeline

Netflix Tech

Fig 2: Storage service between Ad Serving & Reporting The Evolution In January of 2024, we decided to invest in in-house advertising technology platform. Sharing opt-out signals helps ensure privacy and compliance with GDPR regulations for Ads business in Europe, supporting accurate reporting and measurement.

Metrics 72