TechCrunch
DECEMBER 23, 2021
This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.
TechCrunch
DECEMBER 24, 2021
This week, Bill Taranto, president of Merck’s Global Health Innovation Fund, wrote a TechCrunch+ article that explored six digital health trends his corporate VC fund is tracking as we enter 2022. The growing power of digital healthcare: 6 trends to watch in 2022. Kate Adams, SVP of marketing, Validity.
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CIO
OCTOBER 23, 2024
Ongoing layoffs in the tech industry and rising demand for AI skills are contributing to a growing mismatch in the IT talent market, which continues to show mixed signals as economic factors and the rise of AI impact budgets and the long-term outlook for IT skills. What is driving tech layoffs?
TechCrunch
JUNE 9, 2022
In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
TechCrunch
NOVEMBER 15, 2021
Or, they could use the funds to kick-start their 2022 marketing efforts. ” “People really do come back from the holidays looking for new tools, new experiences, new ways to do things,” said Tracey Wallace, director of marketing at MarketerHire. Help TechCrunch find the best growth marketers for startups.
TechCrunch
NOVEMBER 19, 2021
Joey Noble, community manager for Demand Curve, returned with a teardown of Customer.io’s homepage with insights you can apply to your own company’s website, and Jonathan Martinez shared his essentials for creating an optimal growth marketing tech stack. ” Growth marketing. ” Marketer: PVTSEO. ”
Speaker: William Haas Evans - Principal Consultant, Product Strategy Practice Lead, Kuroshio Consulting
A value-driven product organization optimizes team structures, funding cycles, processes, and metrics to drive traction and growth across the entire product adoption curve by identifying opportunities to solve valuable customer problems and closing those market gaps for either over-served or under-served markets. A System of Metrics.
Advertiser: ZoomInfo
Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. So, what does ABM look like in 2022? On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
Speaker: Scott Sehlhorst - President, Tyner Blain
An approach to tackling the interdependent decisions of which problems to solve, to what degree, and for whom in a competitive market. August 23rd, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT. The importance of retaining as well as acquiring customers to succeed in a product-led business.
Speaker: Marcus Andrews - Director of Product Marketing & Keren Wexler - Sr. Director of Product
Marcus Andrews, Director of Product Marketing, and Keren Wexler, Sr. July 14, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT. Leveraging a single platform that combines product analytics, in-app guides, and feedback management solutions can be the most effective way to deliver digital experiences users love.
Speaker: Hannah Chaplin - Product Marketing Principal at Pendo & Steve Cheshire - Product Manager at Pendo
Strengthening the relationship between customer feedback and product development may help businesses remain competitive in a global market that is becoming more difficult by the day. August 11, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT How to assess customer value.
Speaker: Hannah Chaplin - Product Marketing Principal & Steve Cheshire - Product Manager
In this webinar, Hannah Chaplin, Product Marketing Principal and Steve Cheshire, Product Manager will guide you through: What inefficient product development and road mapping look like. October 13, 2022 at 9:30 am PT, 12:30 pm ET, 5:30 pm BST Leveraging product data to assess true business value and make informed decisions.
Speaker: Wes Bush, Author of "Product-Led Growth"
What features do their strategies have that allow them to see continued success in this ever-changing market? December 6, 2022 at 12:30 pm PT, 3:30 pm ET, 8:30 pm GMT. Zoom, Stripe, and Airtable are all examples of software companies with strong PLG strategies. But what else do they have in common?
Advertiser: ZoomInfo
Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy.
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