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New social investment platform Follow taps influencers to mirror their investment strategies

TechCrunch

The new social investment platform enables users to subscribe to a creator’s financial feed and set up an investment portfolio that mimics that particular person’s investment strategy. Social investing is not a new concept. The size of the market is huge,” he told TechCrunch. Our biggest competitor is inertia. equities to U.S.

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Social Responsibility vs Marketing: The corporate struggle to do both

CEO Insider

Corporate Social Responsibility (CSR) is the commitment of businesses to contribute positively to society through their operations, products, and services. Corporate Social Responsibility or social responsibility, especially today, is a controversial practice followed -among other things- by businesses for the formation of the […].

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Tiger Global backs SaaS omnichannel social commerce platform SleekFlow in $8M funding

TechCrunch

Social commerce — the process of buying and selling products or services directly through social media platforms like Facebook, Instagram and TikTok — is becoming the most natural way for consumers to make purchases since people use social media and messaging apps almost every day. and other countries in Europe.

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Music marketing startup Breakr raises more capital, pays $3.5M to creators

TechCrunch

We last wrote about Breakr — a platform that connects record labels, artists and brands with social media influencers to run mass campaigns in a programmatic way — when it closed a $4.2 million round in 2021. In the past two years, Breakr has onboarded over 30,000 influencers and managed more than $3.5

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3 disruptive trends that will shape marketing in 2022

TechCrunch

The world let out a collective sigh of relief when 2021 arrived. This is a reality growth marketers live in everyday. Let’s look at the three growth trends we saw in 2021 and how they will shape marketing in 2022. In April 2021, Apple rolled out iOS 14.5, Help TechCrunch find the best growth marketers for startups.

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Social commerce startup Elenas secures $20M to help more LatAm women sell online

TechCrunch

Founder and CEO Zach Oschin started the Colombia-based social commerce company in 2018 (and participated in our Latin American Startup Battlefield that year) to move the traditional independent sales process online. Social commerce startup Elenas raises $6M and plans for international expansion.

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Egyptian social commerce startup Brimore raises $25M led by IFC and Endure Capital

TechCrunch

The Egyptian social e-commerce market will be worth over $14.8 The opportunity in the market can be attributed to the growth in online social sellers in the country, over 1.25 Brimore connects both worlds via an app as an omnichannel social commerce platform. billion by 2024.

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