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African tech took center stage in 2021

TechCrunch

Entering 2021, the bullishness of African tech stakeholders returned — and why not? Stephen Deng, the co-founder and partner of DFS Lab, a firm that invests in digital commerce startups, serially compared the 2016 Southeast Asia funding landscape to where Africa might be in 2021, at $3 billion. It wasn’t a bad year, though.

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Remembering the startups we lost in 2021

TechCrunch

When we penned the intro for this piece last year , little did we know that — in many ways — we’d still be deep in it by the time 2021’s feature rolled around. 2021 also largely lacked the kind of blockbuster crashes we saw last year, courtesy of names like Quibi and Essential. Abundant Robotics (2016-2021).

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Emotional marketing and an e-mail titan walk into a bar

TechCrunch

How Klaviyo used data and no-code to transform owned marketing (3,000 words/12 minutes). Marketing in 2021 is emotional and not just transactional (2,200 words/9 minutes). Announcing the Agenda for TC Sessions: Mobility 2021. Announcing the Agenda for TC Sessions: Mobility 2021. Image Credits: Nigel Sussman.

Marketing 359
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Africa’s startup market is bucking the global slowdown

TechCrunch

Parsing the latest data on the startup fundraising market in Q2, TechCrunch has explored the global perspective , taken a closer look at fintech , asked how much dry powder VCs have and brought the latest from unicorn land. The Exchange explores startups, markets and money. But we are not yet done.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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10 growth marketing experts share their 2022 predictions and New Year’s resolutions

TechCrunch

This is a quiet period for marketing: End-of-year campaigns are already underway, teams are on holiday vacations and there’s little to do until after the new year. Growth marketers have a wide variety of tools available, but which ones do the pros use? Help TechCrunch find the best growth marketers for startups.

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Investors don’t expect the US startup funding market to slow down

TechCrunch

Now in the opening weeks of the third quarter, The Exchange is taking a look back at the Q2 2021 venture capital market. The Exchange explores startups, markets and money. To better understand what’s going on, we talked to investors from different regions to get a grip on how they view their market. Let’s find out.

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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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Post-Pandemic eCommerce Growth: Leverage Product Data, Market Research & Shopping Trends

Speaker: Phil Irvine, VP & Director of Audience Intelligence

One-to-one communication has been a trendy philosophy for marketers and advertisers for years now. When you couple that with fluid data privacy changes, this creates an even fuzzier foundation to develop forward-looking marketing strategies. August 26th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT

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Run a Business, Not a Backlog

Speaker: John Mecke, Managing Director of DevelopmentCorporate, Jon Gatrell, Principal Partner at Market Driven Business

In today’s Agile world, product managers are expected to be leaders in market knowledge, strategy, organizational enablement, etc. In this webinar you will learn: How product managers can distill market facts from the market and express them in relevant numerical and visual contexts.

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How to Avoid the Pain and Cost of PCI Compliance While Optimizing Payments

Speaker: P. Andrew Sjogren, Sr. Product Marketing Manager at Very Good Security, Matt Doka, Co-Founder and CTO of Fivestars, and Steve Andrews, President & CEO of the Western Bankers Association 

In this webinar, we have a great set of panelists who will take you through how Zero Data strategies can be used as part of a well-rounded compliance and security approach, and get you to market much sooner by also allowing for payment optimization. August 18, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm BST

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Join this webinar to learn how to blend Geospatial data (from SafeGraph), Financial Market and Transaction Data (from Facteus), & Global Websites Visit and Engagement KPIs (from SimilarWeb) to enrich, augment, and improve self-service analytics as well as predictive models. Tuesday, September 14th, 2021 at 11AM PDT, 2PM EDT, 7PM GMT.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

Historically, marketing teams use this tool as an anchor to ensure messaging resonates with customers. December 15, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Most of the tools that are used place emphasis on delivering product features, not about solving the customers pain points.