Remove 2021 Remove Digital Marketing Remove Social
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Kenyan startup Wowzi secures $3.2 million from 4DX Ventures, Andela co-founder to expand across Africa

TechCrunch

Kenyan startup Wowzi has secured new funding to expand the reach of its platform, which turns social media users into brand influencers, to West and Southern Africa — as it taps the increasing usage of social sites across the continent driven by the proliferation of smartphones and a deepening internet penetration.

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Is Your MSP Fully Leveraging Its Social Media Audience?

Kaseya

Managed service providers (MSPs) are increasingly investing in social media as part of their digital marketing strategies and for good reason. Between 2021 and 2022, social media users increased by more than 10%, with users spending an average of 2 hours and 27 minutes between messaging apps and social media platforms.

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Pattern89 Forecasts Social Media Ad Trends for Super Bowl, COVID-19 Visuals in New Report

DevOps.com

The post Pattern89 Forecasts Social Media Ad Trends for Super Bowl, COVID-19 Visuals in New Report appeared first on DevOps.com.

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StreamElements nabs $100M as it passes 1.1M creators using its platform to build and monetize video content

TechCrunch

10 VCs say interactivity, regulation and independent creators will reshape digital media in 2021. Through a suite of broadcasting and engagement tools, StreamElements is helping creators deliver an enriched experience for audiences while monetizing content from the most popular social video platforms.

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Creative adtech is on the cusp of a revolution, and VCs should take note

TechCrunch

2021 has been a good year to be an adtech investor. It’s the perfect time to double down and invest in an area that has been largely ignored but is poised for major upside in the next few years: Digital creative ad technology. VideoAmp, which helps brands make ads for various social platforms, pulled in $75 million earlier this year.

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Tunisian edtech startup GOMYCODE raises $8M to expand across Africa and the Middle East

TechCrunch

Amine, the company’s chief operating officer, held the title of CCO for Jumia Tunisia from 2018 to 2021. It offers over 30 learning tracks ranging from web development to digital marketing and data science to artificial intelligence. There are a lot of impact and mass market players. GOMYCODE utilizes the latter.

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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

Social can work well as a DR channel (and does for us) but is less certain than search. Are your clients expecting faster ROI than in 2021? Another way of maximizing a smaller budget is to consider playing where our competitors are not in order to identify new customer types. How is that impacting where you allocate performance spend?

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