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Growth marketing experts survey: How would you spend a $75,000 budget in summer 2022?

TechCrunch

In November, we reached out to marketers to learn how they would spend a $25,000 budget in Q1 2022. We followed up with a few marketers from our previous survey and reached out some more to see how they would spend a $75,000 budget in summer 2022. Imagine you have a $75,000 budget going into summer 2022.

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Boost ROI with intent data and personalized multichannel marketing campaigns

TechCrunch

Coronavirus is causing large and small businesses to drastically cut marketing budgets. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S.

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SoftBank leads cash infusion into AI infrastructure company Pyxis One as it starts year with new name

TechCrunch

Meanwhile, Priya Saiprasad, partner at SoftBank Investment Advisers, said via email that Pixis is unique in that it is a true end-to-end infrastructure for demand generation that “equips marketing functions with cutting-edge data science capabilities to drive better decision-making in a cookie-free world.”.

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Navigating ad fraud and consumer privacy abuse in programmatic advertising

TechCrunch

There are a few key steps business leaders can take to guard their reputation and their ad spend: Deploy sophisticated tools to reveal the types of ad fraud attacks to which your ad budgets are falling prey. It’s important to consider the various ways your ad budgets can be squandered on invalid traffic. Although 78% of U.S.

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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

According to Statista, in 2021, the market for SaaS apps and services was worth roughly $145.5 One source estimates that companies now spend 15% of their budgets on SaaS tools. Eighty-five percent of companies responding to a 2021 Adaptive Shield report believe SaaS misconfiguration is a top threat vector for their organization.

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After talking to marketing leaders for a year, here’s my advice for CEOs

TechCrunch

In the year ahead, marketers expect a 40% YoY increase in the number of data sources they use, according to Salesforce’s seventh edition of the annual State of Marketing report, for which they spoke to over 8,200 global marketers. According to Gartner, marketing budgets as a percentage of company revenue fell to 6.4%

Marketing 255
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Marketing becomes connected in 2021

Capgemini

To cope with this trend, companies rely more on marketing automation. Although in 2021 most of the CMO’s budget will continue to go into MarTech, 50% of CMOs believe such investments are ineffective because they don’t have the skills to run it, according to Forrester. So, the marketing organization has to evolve.