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Cannabis marketing startup Fyllo acquires DataOwl

TechCrunch

Fyllo has acquired DataOwl , a company offering marketing and loyalty tools for cannabis retailers. Cannabis marketing company Fyllo acquires CannaRegs for $10M. “In 2020, cannabis came of age,” he said. 2020 was a defining year for cannabis: What comes next?

Marketing 282
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Archive.ai aims to free marketers from their monotonous workflows

TechCrunch

When marketers Paul Benigeri and Geoffrey Woo were at their former companies, in food tech and e-commerce infrastructure, respectively, they experienced how manual and repetitive digital marketing workflows were, especially as the number of disparate and unintegrated marketing tools grew.

Marketing 217
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Here’s how fast a few dozen startups grew in Q3 2020

TechCrunch

The Exchange explores startups, markets and money. “Revenue for the first three quarters of 2020 is 11X our origination 2020 plan, and 18X versus the same period in 2019,” he said in an email. Bank digitization, O’Malley says, which has “been forced to happen rapidly and dramatically” in 2020.

Fintech 284
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” ” Khoury has a colorful background.

Marketing 234
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5 companies doing growth marketing right

TechCrunch

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

Marketing 231
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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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The Week’s 10 Biggest Funding Rounds: Crusoe Energy, Insider And Biotech Raise Big

Crunchbase News

tied) Insider , $500M, digital marketing: Marketing tech platform Insider raised a $500 million Series E led by General Atlantic to fund its expansion in the U.S. In 2020, Insight Partners bought a large stake in the startup. Founded in 2020, the company has raised nearly $130 million, per Crunchbase.

Biotech 126