Henkel embraces gen AI as enabler and strategic disruptor
CIO
FEBRUARY 15, 2024
Like many incumbents in the consumer packaged goods (CPG) industry, Henkel was slow to embrace digital technologies, resulting in a widening disconnect between the 147-year-old company and the changing needs of its customers. Big CPG companies like Henkel can spend billions on trade promotion, so there’s a lot at stake in getting it right.
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