Remove 2017 Remove Digital Marketing Remove Enterprise
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Beamy lands $9M to help enterprises detect and manage their SaaS apps

TechCrunch

But as the SaaS model continues to gain prominence, particularly in the enterprise, businesses are facing challenges in managing their sprawling subscriptions. Andréa Jacquemin launched Paris, France-based Beamy in 2017 with Anna Naydenova and Edouard Dossot. ” From the ground up. .” ” From the ground up.

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The 10 Biggest Rounds Of November: xAI And Anthropic Raise Billions Again

Crunchbase News

Insight Partners took majority ownership in 2017. The IT infrastructure company said it will use the fresh cash for M&A activities and entering new markets globally. Insider , $500M, digital marketing: Marketing tech platform Insider raised a $500 million Series E led by General Atlantic to fund its expansion in the U.S.

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Nigeria’s Termii raises $1.4M seed led by Future Africa and Kepple Africa Ventures

TechCrunch

Gbolade Emmanuel and Ayomide Awe launched Termii after Emmanuel’s experience as a digital marketer helped him recognize the need for businesses to have exceptional communication channels. “And we had to make the process simple because in the African market, you can’t do complex stuff.

Fintech 335
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Sendlane raises $20M to convert shoppers into loyal customers

TechCrunch

They set out to build their own email marketing automation platform for customers that wanted to do more than email campaigns and newsletters. When two other companies Kim was involved in exited in 2017, he decided to put both feet into Sendlane to build it into a system that maximized revenue based on insights and integrations.

Marketing 248
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Is LinkedIn Premium worth the price?

CIO

Sales Navigator Enterprise offers unlimited seats. Anthony Kirlew, co-founder of digital marketing agency Imagine Wow, also agrees that LinkedIn Premium is worth the price. Sales Navigator also comes in a multi-seat version, Sales Navigator Team. Finally, LinkedIn Premium Recruiter Lite, costs $119.95

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How to Sharpen Your Digital Marketing in 2017

Strategy Driven

Everyone is doing digital marketing as a way to promote their products, services, and brands these days. The measurable nature of digital marketing and the fact that even small businesses can achieve great results with a good campaign make digital marketing very appealing to more and more businesses.

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Forget Digital Marketing & Go Old School

Strategy Driven

What’s more, there are now hundreds – if not thousands – of online marketing strategies, each with acronyms that require Googling: SEO, PPC, CTA, AIDA, CTR, CLV, CRM, MoM and a thousand others. This means that digital marketing is losing its impact, while physical marketing has never lost ground.