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For a sense of how far funding has fallen, we charted out annual adtech investment from 2015 till today. Per Anindya Ghose , a professor of technology and marketing at NYU Stern School of Business , the decline in adtech investment “can be largely attributed to market saturation, increased regulatory pressures, and economic uncertainties.”
That involves often doubling the company size every year, adding new kinds of customers, and, as a CEO, a whole new area of geekdom about business and marketing. And in some ways figuring out how to explain the technology to people is a harder problem than building it. And we’ve decided that we want to try going pretty fast.
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