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Why generic marketing approaches don’t work on software developers

TechCrunch

To reach more developers requires more education and less promotion. The idea for this book dates back to my time at ProgrammableWeb (2009-2014). A company has a new API, but they haven’t bothered to explain why developers should care. Your “marketing” should not feel like marketing. Every press release looked the same.

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Autonomous drone maker Skydio raises $170M led by Andreessen Horowitz

TechCrunch

The company also launched a suite of software for commercial and enterprise customers, its first departure from the consumer drone market where it had been focused prior to that raise since its founding in 2014. Skydio’s debut drone, the R1, received a lot of accolades and praise for its autonomous capabilities.

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How to hire a software developer in a candidate-driven market

Hacker Earth Developers Blog

According to recent studies, the unemployment rate for software engineers in the US stands at an all-time low of 1.3%. Back in 2014, the American Entrepreneur, Marc Andreessen, boldly stated that software is eating the world, and now we see it actually is. 5 must-have proctoring tips for a developer assessment platform.

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20 influential women in software development

Apiumhub

In the software development field, we always hear famous names like Martin Fowler, Kent Beck, George H. That is why today I decided to write about amazing successful, talented and influential women in software development. 20 influential women in software development. . 1 – Elisabeth Hendrickson.

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GitLab oversaw a $195 million secondary sale that values the company at $6 billion

TechCrunch

. “We believe the increase in valuation over the past year reflects the progress of our complete DevOps platform towards realizing a greater share of the growing, multi-billion dollar software development market,” he told TechCrunch. GitLab hauls in $268M Series E on 2.75B valuation. ’

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Technologists From Intel, Cloudera and CTOvision Delve Into Big Data Designs 11 Dec 2014

CTOvision

On 11 Dec 2014 we will be providing a briefing on lessons extracted from our research into the new Cloudera and Intel partnership. On Thursday 11 December 2014, join noted enterprise CTO and publisher of CTOvision Bob Gourley, Cloudera’s Sr. By Bob Gourley.

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E-commerce fulfillment platform Shippit raises $22.2 million led by Tiger Global

TechCrunch

Founded in 2014, Shippit’s technology automates tasks related to order fulfillment, including finding the best carrier for an order, tracking packages and handling returns. Shippit , a Sydney, Australia-based e-commerce logistics platform, will expand in Southeast Asia after closing a $30 million AUD (about $22.2

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