Summer International uses social media data to launch new beauty brands
TechCrunch
NOVEMBER 16, 2022
If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. NYX was acquired by L’Oreal in 2014 for about $500 million. They are also available on Summer.store, the company’s proprietary social commerce network.
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