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Summer International uses social media data to launch new beauty brands

TechCrunch

If you follow #beautytok, #beautytube or any beauty content on social media platforms, you know that popular product trends are hard to keep up with. NYX was acquired by L’Oreal in 2014 for about $500 million. The company launched in 2018 along with Gushcloud International, an influencer marketing firm.

Social 244
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Travel app Hopper raises $96M from Capital One to double down on social commerce

TechCrunch

The fresh cash will be put toward several efforts, CEO and co-founder Frederic Lalonde said in a press release, including supporting Hopper’s new social commerce initiatives. of the third-party air travel market in the U.S. “The app is quickly internationalizing.” “The app is quickly internationalizing.”

Travel 267
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How our SaaS startup broke into the Japanese market without a physical presence

TechCrunch

In 2014, our company attracted its first Japanese client when we were featured on product discovery platform Product Hunt. Once you have even the smallest amount of traction or market adoption, consider setting up Japanese-language mention tracking. Our first user was a developer at one of Japan’s largest emerging tech companies.

Marketing 249
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Meadow launches a powerful mobile marketing tool for cannabis dispensaries

TechCrunch

Called the Meadow Platform, it includes two key tools for dispensaries: a customer relationship manager (CRM) and a text messaging platform for mobile marketing. Because of regulations, retailers have a wealth of information on their clientele, which Meadow’s system can use for target marketing.

Mobile 254
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Confluent’s IPO brings a high-growth, high-burn SaaS model to the public markets

TechCrunch

The company, which has raised over $455 million since it launched in 2014, was most recently valued at just over $4.5 Confluent became the latest company to announce its intent to take the IPO route, officially filing its S-1 paperwork with the U.S. Securities and Exchange Commission this week. billion when it raised $250 million last April.

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Indonesian logistics startup SiCepat raises $170 million Series B

TechCrunch

Founded in 2014 to provide last-mile deliveries for small merchants, the company has since expanded to serve large e-commerce platforms, too. SiCepat focuses in particular on e-commerce and social commerce, or people who sell goods through their social media networks. million packages per day in 2020.

Social 256
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Performance marketing agency MuteSix bets on content and data to boost DTC e-commerce

TechCrunch

But LA-based performance marketing agency MuteSix didn’t wait that long to build its business around scaling DTC brands. Created in 2014 and acquired by Dentsu in 2019, MuteSix was recommended to TechCrunch by Rhoda Ullmann, VP Consumer at Sense, a Boston-based startup building a home energy monitor.