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Tala grabs $145M to offer more financial services in emerging markets

TechCrunch

Tala , an emerging markets digital lender that offers loans between $10 to $500 to consumers and small business owners, has raised $145 million in Series E funding. She discovered that many people she talked to in emerging markets were creditworthy but lacked immediate access to credit and quick loans.

Marketing 275
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South Africa’s Mobiz nabs $4M to expand personalized SMS marketing into the US

TechCrunch

Mobiz , a South African startup integrating hyper-personalization into mobile marketing, has raised a pre-Series A round of $ 4 million from HAVAÍC, Futuregrowth, Launch Africa, Allan Gray E-Squared Ventures, CapaciTech and Endeavor’s Harvest Fund. and double down on marketing, sales and account management.

Marketing 226
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How our SaaS startup broke into the Japanese market without a physical presence

TechCrunch

In 2014, our company attracted its first Japanese client when we were featured on product discovery platform Product Hunt. Once you have even the smallest amount of traction or market adoption, consider setting up Japanese-language mention tracking. Japan is not a testing ground for MVP products.

Marketing 249
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SoftBank-backed Socar, South Korea’s largest car-sharing startup, tumbles on market debut

TechCrunch

Socar , South Korea’s largest car-sharing startup, tumbled in its Seoul stock market debut Monday even after pricing shares below the bottom end of a marketed range. Socar’s debut comes amid a sluggish period in the IPO market in South Korea that has prompted a series of Korean companies to delay their listing plans.

Marketing 245
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Meadow launches a powerful mobile marketing tool for cannabis dispensaries

TechCrunch

Called the Meadow Platform, it includes two key tools for dispensaries: a customer relationship manager (CRM) and a text messaging platform for mobile marketing. Because of regulations, retailers have a wealth of information on their clientele, which Meadow’s system can use for target marketing.

Mobile 254
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Why generic marketing approaches don’t work on software developers

TechCrunch

I think we can all do a better job,” author and developer marketing expert Adam DuVander says. Why did you write a book titled “Developer Marketing Does Not Exist”? Developer marketers certainly exist, because I work with them every day. Your “marketing” should not feel like marketing.

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When do we reach the unicorn death cliff?

TechCrunch

If you rewind the clock to 2014, investors were worried about tech startups losing too much money. The Exchange explores startups, markets and money. Did the startup market listen to the 2014 venture warnings concerning high burn rates and the potential, to summarize the a16z co-founder, for startups losing too much money to vaporize?

Marketing 248