Data-driven iteration helped China’s Genki Forest become a $6B beverage giant in 5 years
TechCrunch
JULY 25, 2021
It was just a matter of time until an intrepid Chinese entrepreneur with a tech background decided to take on Coca-Cola and PepsiCo. China is also home to one of the world’s largest e-commerce and tech ecosystems. The tech revolution hasn’t yet affected the bottled beverage industry quite as much as it has others.
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