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It was the year 2014, when Amazon launched a classy device operating on heavily customized Android. Just a quick note: September 2014 is the release date of iPhone 6, the smartphone market wasn’t that young. In practice, these can be a value understanding, or user personas, or a KPI. Amazon Fire Phone advertisement .
There is value in each of these suggestions of course, and they are driven by a desire to keep the KPI dials moving, which they did for most of the year. It matches the first principle of the Agile Manifesto too: “Our highest priority is to satisfy the customer through early and continuousdelivery of working software”.
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