Remove 2014 Remove Change Management Remove Social Remove Training
article thumbnail

How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. it might be just a resource); Social believes that by engaging in relationships over time and developing trust, followers will come back when they are ready.

Social 32
article thumbnail

Decision makers vs. Influencers

Strategy Driven

If your company is going through a merger and the teams haven’t been merged yet, would the director of the groups that needed training be influencers or decision makers? SDM: I’m training with William. Copyright 2007-2014 by StrategyDriven Enterprises, LLC. See what I mean? I placed a call to the owner. O: I do love your carts.

article thumbnail

Help Buyers Buy: Facilitate The Buy Path, Then Sell

Strategy Driven

A Buying Decision is a Change Management Problem. To understand how buyers buy, we must understand systems and change. Buying anything, from a shirt to a company, a training program or a piece of software, is a change management activity. Buying Includes a 13 Step Buy-in Change Process.