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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. Enterprises Don’t Have Big Data, They Just Have Bad Data.

Analytics 226
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Data Analytics 2014: Jeff Jonas and the Advantages of More Data

CTOvision

On July 30 th in northern Virginia, some of the greatest minds in analytics for business, outcomes, and mission impact gathered to share their lessons learned and experiences with data analytics. Jonas provided a strong case for aggregating as much data as possible and for the future of data analytics being a field of opportunity.

Analytics 102
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Energy leader Petrobras sails toward sustainability with new supply chain solution

CIO

SAP, the world’s leading enterprise resource planning (ERP) software vendor, was chosen to develop the platform, due largely to the history of co-innovation the German multinational enjoyed with Petrobras.

Energy 283
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Appcues nabs $32.1M for analytics and no-code tools to fix user onboarding

TechCrunch

Appcues has been around since 2014 , when it got its start as a SaaS toolset for marketers to create quick prompts on sites without having to involve developers in the process, with a specific emphasis on user onboarding flows.

Analytics 230
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David Bray of FCC @FCC_CIO Discusses Public Service and Data Analytics at 2014 Analyst Forum 

CTOvision

On July 30 th in northern Virginia, some of the greatest minds in analytics for business, outcomes, and mission impact gathered to share their lessons learned and experiences with data analytics. Dr. Bray framed data analytics within a larger discussion of public service. — Seth Grimes (@SethGrimes) July 30, 2014.

Analytics 105
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Neuro-ID takes in fresh capital to combat fraud from all of our taps, types and swipes

TechCrunch

Today, a startup that has built a real-time behavioral analytics tool is announcing funding as it sees demand for its services increase. million since being founded in 2014. Neuro-ID’s human analytics dashboard. Analytics as a service: Why more enterprises should consider outsourcing.

Analytics 218
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Defining the Next Generation Enterprise for 2014

Dion Hinchcliffe's Web 2.0 Blog

By this I mean three to five years, and often more, and that’s just for an individual enterprise-wide initiative. In today’s operating environment of yearly — sometimes quarterly — waves of highly disruptive enterprise technologies and products , that’s just too long. But it’s more than that.