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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

Founded in 2013 by Leonid Shangin and Yakov Filippenko, the company offered services to collect customer data and leverage it to create games, texts, and tasks designed to encourage repeat business. We expect that the global e-commerce market will continue its growth at more than 10% per annum, with Latin America leading the race.”

Retail 246
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How to Raise First Dollars in a Difficult Market: The Venture Perspective

TechCrunch

What do early-stage founders need to know to capture VC interest, and dollars, in a challenging market? Before joining Kleiner Perkins, Case worked at Uber, where she supported the SVP of operations and helped scale the Uber Eats business to international markets. He is also the GP of the 500 Fintech fund.

Marketing 238
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In freemium marketing, product analytics are the difference between conversion and confusion

TechCrunch

Jeremy Levy is CEO and co-founder of Indicative , a product analytics platform for product managers, marketers and data analysts. A serial entrepreneur, Jeremy co-founded Xtify, acquired by IBM in 2013, and MeetMoi, a location-based dating service sold to Match.com in 2014. More posts by this contributor.

Analytics 226
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IFC backs Bolt with $24M to expand its transportation network in emerging markets

TechCrunch

Bolt , an Uber competitor that is building an international on-demand network of services to transport people, food and other items in cars, scooters and bikes across Europe and Africa, has picked up some strategic funding today to continue expanding its business in emerging markets.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Brand Marketing Opportunities and Challenges for 2013

Women on Business

NEWS AND INSIGHTS UPDATE: Are you ready to market your brand and get big results in 2013? It’s just as important to develop and promote your personal brand in order to reach your career goals as it is for a company to market its brands. 2013 will be a year filled with opportunities and challenges for brand marketing.

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As the head of Helios’ new VC arm, Wale Ayeni sees value in frontier markets

TechCrunch

Ayeni has a similar function at Helios Digital Ventures: to spot and back disruptive startups in frontier markets, particularly in Africa and the Middle East. . What we’re trying to do from a strategy perspective is to say what sectors are large enough from an addressable market point of view and affect or impact the mass market.”.

Marketing 147