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Lawmatics raises $2.5M to help lawyers market themselves

TechCrunch

Lawmatics , a San Diego startup that’s building marketing and CRM software for lawyers, is announcing that it has raised $2.5 They have not only created the best software product the legal market has seen, they have created a movement.”. million in seed funding. 75M legal startup Atrium shuts down, lays off 100.

Marketing 284
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Marketing automation startup Retail Rocket nabs $24M for expansion

TechCrunch

As for Retail Rocket, it launched in 2012 headed by business school classmates, Nick Khlebinsky and Andrey Chizh, who’d attempted but failed to gain traction with several startups. “The digital marketing world is growing very fast and the demand for highly-skilled professionals is constantly increasing,” CEO Khlebinsky said.

Retail 246
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Shopify makes $100M strategic investment in marketing automation startup Klaviyo

TechCrunch

E-commerce marketing automation platform Klaviyo has received a $100 million strategic investment from Shopify, according to documents filed with the U.S. ” Founded in 2012, Boston-based Klaviyo — which TechCrunch has profiled extensively — integrates with existing platforms (e.g., Securities and Exchange Commission.

Marketing 247
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How to Raise First Dollars in a Difficult Market: The Venture Perspective

TechCrunch

What do early-stage founders need to know to capture VC interest, and dollars, in a challenging market? Before joining Kleiner Perkins, Case worked at Uber, where she supported the SVP of operations and helped scale the Uber Eats business to international markets. He is also the GP of the 500 Fintech fund.

Marketing 238
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8 cannabis investors share their outlook on the European market in H1 2022

TechCrunch

Another important data point that connects both regions: the black market is a competitive factor. However, things are moving on the legal side of the market — it appears medical cannabis still carries most of the momentum, and it is only accelerating. Europe is largely a medical-only market right now. billion by 2026.

Marketing 246
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A Strava co-founder races into a lucrative market – lending against life insurance

TechCrunch

Again, he helped the company grow to a different level with his engineering, analytics and marketing chops before it went public in 2012. The current lending market today against that $1.1 Before that, Shaw helped start insurance software outfit Guidewire. There’s a trillion dollars of cash value in whole life in the U.S

Insurance 237
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Soci raises $120M in debt and equity to grow its marketing management platform

TechCrunch

“Soci became an essential partner to brands for this transformation, which led to an increased need for brands to turn to technology to manage their presence in local digital market channels.” Khoury says he was inspired to found Soci by the dearth of options for brands to manage their presence across digital marketing channels.

Marketing 234