Growth hacking is really just growth testing
TechCrunch
OCTOBER 10, 2022
Who knew that “growth hacking,” a term coined in 2010 by Sean Ellis, the first marketer at Dropbox, would become so commonplace in 2022? Growth hacking actually means growth testing. Exhaustive growth testing. In other words, it takes countless tests and lots of analysis to determine the winners from the losers.
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