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Teach yourself growth marketing: How to set up a landing page

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. The answer is simple: Growth marketing. I am not saying you need to immediately join a Series A startup or land a growth marketing role at a large corporation. Jonathan Martinez.

Marketing 228
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Can Medicare save the insurtech market?

TechCrunch

This tweet my friend Rick Zullo sent before the recent tech fallout well summarizes the market sentiment around the industry: You can now buy $ROOT, $HIPO, $MILE, $CLOV, $OSCR and $LMND for the combined price of just over $5b. Medicare is a formidable market, both in terms of people and dollars. Rick Zullo, Feb 23, 2022.

Marketing 199
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Behavioral marketing platform Wunderkind nabs $76M

TechCrunch

Wunderkind’s newly appointed CEO, Bill Ingram, says that the tranche — which brings Wunderkind’s total raised to over $150 million — will be put toward investing in product development, hiring and ongoing market expansion. Indeed, the case against behavioral marketing is stacking up.

Marketing 197
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Movable Ink, which taps AI to personalize marketing content, raises $55M

TechCrunch

Movable Ink today announced that it secured $55 million in a Series D funding round led by Silver Lake Waterman with participation from Contour Venture Partners, Intel Capital, and others, bringing the marketing software startup’s total raised to $97 million. The investment comes as Movable Ink — which is valued at $1.3

Marketing 211
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Daily Crunch: Japanese marketing tech firm Geniee acquires Zelto for $70M

TechCrunch

He called the deal “a remarkable turnaround” for Zelto, a company that has stared down a few near-death experiences, including cash flow and product market fit problems, during its 10-year-old life. Daily Crunch: Japanese marketing tech firm Geniee acquires Zelto for $70M by Christine Hall originally published on TechCrunch

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Employment Hero raises $181M AUD at $1.25B AUD valuation, acquires KeyPay

TechCrunch

KeyPay was founded in 2010 by Phil Bernie, Richard McLean, Paul Duran and Kristian Reynolds, and is active in Australia, New Zealand, Singapore, Malaysia and the United Kingdom, which Employment Hero said will help it grow in those markets. Employment Hero gets $140M AUD Series E led by Insight Partners, grows valuation to $800M AUD.

Resources 246
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Stripe eyes an exit over next 12 months

TechCrunch

Fintech startup Stripe has set a 12-month deadline for itself to go public, either through a direct listing, or pursuing a transaction on the private market, such as a fundraising event and a tender offer, according to sources familiar with the matter. Stripe declined to comment on the record about the deadline or current revenue.

Journal 289