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Pitch Deck Teardown: Uber’s $200K pre-seed deck from 2008

TechCrunch

As I am writing this, Uber has a $69 billion market cap ( nice ) and it’s a global superstar startup. Uber knew location-based services would be huge [Slide 24] Uber knew from the start that it might have adjacent markets as an option. Image Credits: Uber In 2008, smartphones were starting to be a thing.

Marketing 244
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5 companies doing growth marketing right

TechCrunch

Mark Spera is the head of growth marketing at Minted. He's the co-founder of growth marketing blog Growth Marketing Pro and content generation tool GrowthBar. The good news is you can quickly learn which growth marketing strategies work by studying other companies’ success and adapting it to your own business.

Marketing 231
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How to run growth marketing during a recession

TechCrunch

Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who's helped scale Uber, Postmates, Chime and various startups. What to look for when hiring a growth marketing agency. How to improve retention, growth marketing’s golden metric. Contributor. Share on Twitter. More posts by this contributor.

Marketing 211
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How startups can shake up their first idea and still crush the market

TechCrunch

Sometimes an original idea simply doesn’t pan out, a market gets too crowded or a company’s founders stumble onto something they have built that is actually a better business than the original idea. Box launched in 2005 as a consumer storage product before deciding to take on content management in the enterprise in 2008.

Marketing 285
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Survival tips for startup founders living through their first market correction

TechCrunch

For founders, especially those starting companies for the first time, the gyrations of the stock market, the resulting correction in public market tech stocks, and the inevitable impact on private company fundraising might seem disheartening. Biology as technology will reinvent trillion-dollar industries.

Marketing 222
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How today’s startup market isn’t like 1999, and what you need to raise a hot Series A

TechCrunch

The Exchange explores startups, markets and money. But most relevant today is his experience investing during downturns, including both the 2000-era startup contraction and the 2008 financial crisis. For a little bit of context, Murphy has invested in DocuSign, Egnyte, AppDynamics and Carta, among others.

Marketing 247
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TechCrunch+ roundup: Convertible note fundraising, fintech’s falloff, how to mark-to-market

TechCrunch

Everyone loves an underdog, which is why investors and tech journalists are so fond of discussing startups that launched during the Great Recession of 2008, like Airbnb, Uber, WhatsApp, Mailchimp, Square and Venmo. and global activity: What’s ahead for layoffs, marketing spending and consolidation?

Marketing 237